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On this page are links to free blog posts, guides, tools, and more to scale a successful presence online and the needed elements to grow your reach and get consistent new customers.
However, if this is your first time here, you should get the free book above now. The information in the book has the potential to grow your business over 200% this year! It is that powerful!
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Let's dive in beginning with the most critical strategy of all for a local business, reviews.
Did you know that 89% of customers won’t even VISIT a local business until they’ve read the reviews? 89%!!!
And, 52% of people will only do business with companies with a 4-star rating or better!
So in order to stand out, you need to do everything in your control to cultivate and manage your online reviews!
Learn how to automate the acquisition of more small business reviews in 7-steps here.
After you're consistently improving your reviews, it then makes sense to engage in marketing to expand your reach to new customers. Because with rocking new reviews in the last two weeks, you look awesome!
Since most small businesses have a service address or a defined service area, it’s important to dial in your Google My Business (GMB) listing first.
Once this step is done, you can with 100% confidence ignore all of those "Google" calls, letting you know you aren't verified!
Once your address is verified with Google, (the steps to do this are in the post above,) you have what is called a “NAP” defined.
- NAP = Business Name, Address, and Phone Number.
The next step is to duplicate that “NAP” on additional sites that will list your business for potential customers. These listings are called a citation.
You can learn most of the the important citations you need to acquire in this post.
Additionally, you can learn the SEO’s in the Springfield area that perform citation services here.
Once you have consistent business info on these citation websites, take your “NAP” info and add it to your own website.
If you don’t have a website yet, you can learn how to build an affordable website for your small business here.
With your “NAP” on your website and citations, you create a web of consistent information for Google, Bing, Duck Duck Go and other search engines. This will improve your rankings because the search engines will know beyond a shadow of doubt, who you are, where you are, and what you do.
After you have a website, citations, and are getting reviews via systems or a review management service the next step in your marketing is to funnel traffic.
You can get free traffic from Google to your website, and this post will show you how to connect Google Analytics and Search Console to your website.
The "funneling" part will need to focus on calls to actions—lead generation and sales conversions.
Depending on your type of business, the traffic priority will be either search (primarily SEO) or social media.
You can learn if you should prioritize search or social in this small business marketing strategy guide.
We’re just getting started and there’s a lot more to come!
Here’s a taste of what’s coming soon:
- The Fast Way to Rank on Google for Free
- The Two Types of Ads Every Company Needs to Use
- Why You Shouldn’t “Marry” an SEO
- How to Build a Small Business Sales Funnel
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